I'm sure you've heard the word before. My website mentions it many times because it's what we do. But what is it? What is Content Marketing? As appropriate when looking for a clear definition, let's turn to the Oxford: "A type of marketing that involves the creation...
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If you want your website to rank well, it needs to have links. Not just backlinks either, which are other websites linking back to yours. Everywhere I look I see articles popping up talking about the importance of getting backlinks, and from what I can tell, this...
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Remember your days back to High School or University? That one teacher or professor who lectured in a monotone voice and it was difficult just to concentrate? No one likes facts without expression. Or information without flair. No one wants to be talked at. They want to...
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Creating and distributing content sounds simple at first…. But just wait until you’ve done it. Even with a detailed content strategy, the multi-layered nature of a well designed content pipeline only works like a well-oiled machine if everyone follows processes correctly, and every part of the...
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The link building world is in a constant state of evolution. Strategies change, new tools are introduced, and companies continue the never ending fight to beat each other in the rankings and get to the coveted first page. SEO is a make or break for a...
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How do you make content that goes viral from it's own natural velocity? Without the need for constant promotion? Wildly popular content that is liked and shared without effort on your part? It's nice to have content that works for you on autopilot, but it's not...
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Content Marketing is without a doubt still one of the best forms of Digital Marketing in today's online marketplace. Why? Because other forms of Marketing are forced, disruptive. But with Content Marketing, the audience want's to come to you. It's voluntary, it's inbound. And it makes it...
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Content that never goes out of date, that's always relevant. Evergreen content remains valuable long after it's been released. Some content always remains relevant to readers, regardless of current trends or the latest news cycle, and will always send you traffic provided you rank well. It's name...
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1. Infographics Infographics are a great form of link-bait that also have the potential to go viral, making it both a scalable traffic strategy and one that also generates high quality links along the way. It has been a popular strategy for the last few years now,...
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Content is only worth the effort you put in. If you put in no effort, don't be surprised if you get no results. Writing great content is a choice. Getting great results is a consequence of that choice. But just like a great dish, great content requires...
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