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    Blog

    To help you get the most from your content
    March 18, 2023
    In Content Marketing

    What is Content Marketing?

    I'm sure you've heard the word before. My website mentions it many times because it's what we do. But what is it? What is Content Marketing? As appropriate when looking for a clear definition, let's turn to the Oxford: "A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or...

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    February 18, 2023
    In Search Engine Optimization

    How Internal Link Building Can Get You More Search Engine Traffic

    If you want your website to rank well, it needs to have links. Not just backlinks either, which are other websites linking back to yours. Everywhere I look I see articles popping up talking about the importance of getting backlinks, and from what I can tell, this seems to be the sole thing most webmasters focus on. Don’t get me wrong, getting links from other websites is critical to a good ranking, but if you want to do...

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    January 18, 2023
    In Creating Content

    9 Tips for Creating Conversational Content

    Remember your days back to High School or University? That one teacher or professor who lectured in a monotone voice and it was difficult just to concentrate? No one likes facts without expression. Or information without flair. No one wants to be talked at. They want to be talked too. Learn from the mistakes of that lecturer and make sure you keep your readers engaged, while also flooding them with value in your articles. Have a conversation with them,...

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    December 18, 2022
    In Content Strategy

    How to Fix Your Content Pipeline

    Creating and distributing content sounds simple at first…. But just wait until you’ve done it. Even with a detailed content strategy, the multi-layered nature of a well designed content pipeline only works like a well-oiled machine if everyone follows processes correctly, and every part of the process hit’s it’s integrated deadlines. It can be all too easy for a marketing team to get overwhelmed. And that can lead to poor results and wasted potential. But, from my...

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    November 18, 2022
    In Search Engine Optimization

    The Definitive Link Building Guide of 2021

    The link building world is in a constant state of evolution. Strategies change, new tools are introduced, and companies continue the never ending fight to beat each other in the rankings and get to the coveted first page. SEO is a make or break for a lot of businesses, and it’s no secret that link building is the most important factor to gain authority in a Search Engine’s eyes. There isn’t just one skill you need to...

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